Position Summary:

The Vice President of Retailer Marketing, Content & Communications reports directly to the Senior Vice President of Marketing and is responsible for the creation and oversight of a comprehensive B2B marketing strategy that effectively and efficiently expands our market presence, attracts and engages best-fit retailers, and oversees an ongoing retailer relations practice to maximize revenue and long-term value across stakeholders. This position will also own the oversight and ongoing refinement of Irvine Company Retail Properties (ICRP) content & communications standards across audiences, serving as the central point of vision and decision-making around the brand’s overall content strategy and communication’s efforts. This individual plays a critical role in shaping the organization's identity, messaging, and storytelling across various platforms.

Job Duties:

B2B Marketing:

Comprehensive B2B Marketing Strategy: Develop and manage a comprehensive B2B marketing strategy aimed at increasing the lifetime value of retail partners and enhancing the retail experience across ICRP's portfolio of centers.
Cross-Functional Collaboration: Partner with Leasing, Design, Development, Operations, Construction Services, and Strategic Planning & Analysis teams to establish a compelling story that differentiates ICRP and presents its brand in a first-class manner.
Strategic Positioning and Brand Awareness: Lead the strategic positioning of ICRP within the retail industry, building brand awareness, and communicating the unique value proposition to key stakeholders including retailers, brokers, brands, and community leaders.
Marketing Plans and Lead Generation: Develop marketing plans to increase brand visibility, generate leads, and drive retailer engagement through targeted digital campaigns, content marketing, and strategic partnerships.
Value-Add Insights and Content Creation: Create value-add insights and experiences to support lead nurturing, including compelling content tailored to B2B audiences such as data & insights, whitepapers, case studies, and thought leadership articles.
Merchandising Strategy Support: Support the development of Retail’s merchandising strategies and plans for each center to elevate the retailer mix, customer experience, and overall appeal.
Tenant/Brand Partner Pitch Modernization: Partner with Leasing to modernize the tenant/brand partner ‘pitch’ toolkit by delivering effective tools, materials, and training to enable leasing and partnership marketing efforts.
Retailer Engagement Events: Develop and deliver retailer events such as at ICSC, broker celebrations, retailer summits, or thought leadership forums for both current and future partners.
LinkedIn Engagement Strategy: Lead ICRP’s LinkedIn strategy to increase engagement with target audiences including retailers, division employees, marketing partners, industry professionals, and community leaders.
Foster Strategic Relationships: Cultivate relationships with merchants, brands, other IC divisions, key industry stakeholders, and influencers to stay abreast of industry trends and opportunities, enhance collaboration, and drive mutual benefit.
Retail Partner Success: Guide retail partners to optimize their journey with ICRP by developing tailored marketing solutions and value-add programs to maximize their success and lifetime value with the organization.
Retailer Advocacy Strategy: Develop an approach for harnessing retailer success stories and enabling retail partners to advocate for ICRP.
Budget Management: Develop and manage the B2B marketing budget, ensuring optimal allocation of resources to maximize ROI and achieve business objectives.
KPI Reporting: Deliver an approach for KPI reporting, identifying key success metrics, and tracking the performance of B2B marketing efforts over time.

Content & Communications:

Strategic Marketing Support: Assist SVP with Strategic Marketing including the development and management of local and regional market strategies to accomplish corporate, regional, and local marketing goals.
Strategic Communications Management: Develop and implement external communication strategies to effectively engage B2B and B2C audiences and drive business objectives.
Public Relations Management: In close collaboration with Corporate Communications, evaluate short and long-term PR goals for B2B & B2C audiences. Partner with the PR agency to execute a comprehensive earned media strategy. Manage relationships with media outlets, industry influencers, and key stakeholders to enhance the organization's reputation and visibility.

Minimum Qualifications / Other Expectations:

Education & Experience:

Bachelor's degree required; advanced degree preferred.
Extensive expertise in experiential retail or mixed-use real estate, preferably at organizations similar or larger in scale to Irvine Company.
Experience in digital marketing, content creation, and social media strategy to enhance brand visibility and engagement.

Other:

Strategic Leadership: Demonstrated ability to set compelling visions, strategies, and roadmaps for retail destinations, driving transformative initiatives that elevate the customer experience and maximize business outcomes.
Deep Understanding of Retail: Possess a profound understanding of retail shopping dynamics and consumer behavior, with expertise in retail marketing, channel strategy, performance measurement, and ongoing optimization based on results.
Leadership and Collaboration: Strong leadership skills with a collaborative mindset, capable of fostering teamwork and driving results through cross-functional collaboration.
B2B Marketing Proficiency: Proven experience in B2B marketing within the retail or real estate industry, including cultivating partnerships and driving business growth.
Design-Oriented Background: Preference for candidates with experience in design-oriented businesses, possessing high standards for creative excellence and design aesthetic.
Innovative Mindset: Bring a balance of disruptive retail innovations and pragmatism to drive transformation and deliver high-value customer outcomes.
Tenant Mix Optimization: Ability to identify the optimal tenant mix for each open-air retail center, maximizing its unique value proposition and ensuring an exceptional customer experience.
Excellent Communication: Outstanding communication skills, adept at crafting compelling narratives and engaging with diverse stakeholders.
Analytical Proficiency: Analytical mindset with proficiency in data analysis and performance tracking to drive informed decision-making.
Creative Thinker: Innate creativity with a passion for innovation and continuous improvement, capable of driving innovative marketing strategies.
Project Management Skills: Demonstrated ability to manage multiple projects and priorities effectively in a fast-paced environment, delivering results on time and within budget.

Compensation:

Base Pay Range: $196,300.00 - $284,000.00

Actual placement within this range may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

The Company also offers competitive benefits for full time employees including paid time off, matching 401(k), and health benefits.

About Us:
Irvine Company Retail Properties (a division of Irvine Company) has created some of America’s most popular retail centers. Each of our 40 retail centers - including Fashion Island in Newport Beach, Irvine Spectrum Center and The Market Place, as well as neighborhood shopping centers like Woodbury Town Center in Irvine - is meticulously planned and ideally located to support the community it serves.

We take as much pride in our employee community as we do the communities we create. It’s an environment populated with talented and experienced people, a collaborative spirit and abundant opportunities.

Apply today to join our employee community, and learn more about Irvine Company, our legacy and our guiding principles.

The Irvine Company is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, compensation, termination, and training, without regard to race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship status, marital status, pregnancy, age, medical condition, genetic information, military and veteran status, disability, or any other basis protected by federal, state, and local law. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

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Vice President, Retailer Marketing & Communications ($196,300.00-$284,000.00)