**Pay range is dependent on experience. We will pay extremely competitively for the right candidate.**

~This is NOT a remote position, you will be on site at our Jackson, TN dealership.~

The Company: Prime Auto USA is an independent used car dealership located in Jackson, TN with a full sales team, finance team, client success team and service team with a total of just under 50 employees and selling just under 100 cars per month. We provide automotive reconditioning to cars that are being prepared to sell including an 80 point inspection as well as on-going repairs for our free 6 month 6,000 mile limited warranty and customer pay work. Google Prime Auto USA YouTube to see videos that will explain more about our company.

Contact: Sales Manager Jamie, phone number (731) 624-1000 ex. 105

Email: jamie@primeautousa.com

Job Description:

The Marketing Coordinator develops, coordinates, and executes marketing campaigns. They collect data about target demographics and analyze market trends to improve a company’s marketing efforts. Marketing coordinators track sales data and work with marketing teams to achieve marketing goals.

Responsibilities:

Markets products by developing and implementing marketing and advertising campaigns.
Tracks sales data, maintains promotional materials inventory, plans meetings and trade shows, maintains databases, and prepares report.
Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
Prepares marketing reports by collecting, analyzing, and summarizing sales data.
Keeps promotional materials ready by coordinating requirements with graphics department, inventorying stock, placing orders, and verifying receipt.
Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
Monitors budgets by comparing and analyzing actual results with plans and forecasts.
Updates job knowledge by participating in educational opportunities and reading trade publications.
Accomplishes organization goals by accepting ownership for accomplishing new and different requests.
Explores opportunities to add value to job accomplishments
Additional responsibilities may be assigned by management.

Expected Results:

Take pictures and video's of cars and keep up daily social media marketing presence on Facebook, Instagram, Twitter, etc.
Enter the proper information and upload pictures on cars as they arrive on the lot.
A minimum of 3 scheduled posts a day with an additional 3-7 live posts/stories on all social media platforms.

Ideal Requirements:

Bachelor’s or master’s degree in marketing or a related field
Proven working experience in digital marketing, particularly within the industry
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines
Working knowledge of HTML, CSS, and JavaScript development and constraints
Must have strong computer skills;
Enthusiastic personality;
Must be Dependable and Reliable.

Qualifications:

Direct marketing
Market segmentation
Marketing research
Coordination
Project management
Reporting research results
Understanding the customer
Process improvement
Initiative
Planning
Financial skills
Social Media experience

Job Type: Full-time

Pay: $40,000.00 - $60,000.00 per year

Benefits:

401(k)
Dental insurance
Employee discount
Flexible schedule
Health insurance
Paid time off
Vision insurance

Shift:

8 hour shift
Day shift

Weekly day range:

Monday to Friday
Weekends as needed

Application Question(s):

How many years of Car Dealership experience do you have?

Experience:

Marketing: 2 years (Preferred)

License/Certification:

Driver's License (Preferred)

Work Location: In person

Prime Auto USA

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Marketing Coordinator