PlaneSense, Inc., a leading aviation company headquartered in Portsmouth, NH, is seeking an experienced Digital Marketing Manager to join its dynamic team and support the growth of the PlaneSense® fractional program.

The Digital Marketing Manager will oversee the company’s digital marketing strategies and develop creative solutions for driving lead generation, increasing brand recognition, and supporting recruiting efforts. The candidate will work within a unique, challenging, fast-paced, and competitive industry to help grow the PlaneSense® brand and client base. The ideal candidate should be proficient in HubSpot, Google Ads, SEO/SEM, and initiatives to improve efficiencies in the sales process.

This Digital Marketing Manager is a hybrid role, located at the company headquarters in Portsmouth, NH.

Objectives: Drive lead generation and brand recognition by:

· Developing, executing, and managing a successful digital marketing strategy that includes SEO/SEM, email marketing, display advertising, and social media

· Developing sales process strategies within HubSpot to support the Sales team

· Maintaining consistent brand messaging across all channels

· Identifying and analyzing trends to further improve campaigns and strategies

· Supporting recruiting efforts with quality digital strategies

· Overseeing the daily operations of social media

Responsibilities:

· Oversee the daily operation of HubSpot, Google Ads, and social media accounts

· Work closely with the Marketing Director and Sales team to enhance lead generation efforts through SEO/SEM, display advertising, email blasts, and other tactics

· Develop social media calendars and creative campaigns to support marketing and recruiting initiatives

· Provide web support and oversee SEO efforts for the website

· Support content and copy development

· Assist with the coordination of print and digital advertising placement

· Participate in campaign development with creative ideas to support company goals

· Work closely with graphic designer to ensure timely creation and distribution of ads

· Track leads and campaign results; develop strategies to improve performance

· Conduct market and competitor research

· Assist with photo and video shoots, event planning, and other marketing-related duties

Required skills:

· Minimum 3-5 years’ experience in digital marketing

· Proven HubSpot and Google Ads expertise, including the ability to develop and implement beneficial sales processes

· Solid knowledge of WordPress and metadata strategies

· Strong SEO/SEM experience

· Social media background for B2B and B2C

· Experience with media buys and placement of print and digital advertising

· Team player who is also able to work independently

· Strong writing and communication skills

· Successfully manage projects by planning ahead and meeting deadlines

· Ability to develop creative ideas and solutions to meet goals

· BS degree in Marketing, Digital Marketing, Advertising, Communications, or relevant field

· Competent in Microsoft Office products

PlaneSense, Inc. provides a clean work environment, excellent benefit package and competitive compensation. We offer equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender or gender identity, national origin, age, disability, or genetics. In addition to federal law requirements, PlaneSense, Inc. complies with applicable state and local laws governing nondiscrimination in employment.

Job Type: Full-time

Pay: $70,000.00 - $82,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Referral program
Vision insurance

Schedule:

8 hour shift
Day shift
Monday to Friday

Ability to Relocate:

Portsmouth, NH 03801: Relocate before starting work (Required)

Work Location: Hybrid remote in Portsmouth, NH 03801

PlaneSense, Inc.

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Digital Marketing Manager