Paul Hastings is a leading international law firm that provides innovative legal solutions to many of the world's top financial institutions and Fortune Global 500 companies. With a strong presence throughout Asia, Europe, Latin America, and the U.S., we have the global reach and extensive capabilities to provide personalized service wherever our clients’ needs take us. As one of the world’s leading law firms, we seek dynamic individuals who share our commitment to service, innovation, and professional growth.

We have an opening for a Digital Marketing Specialist in our New York office.

The Digital Marketing Specialist will maximize digital engagement, drive and report demand, and help manage and support digital marketing platforms, including for the Firm’s website, social media platforms, and email initiatives. The Digital Marketing Specialist will help oversee campaigns, as well as creating and optimizing ads. The work will influence our brand awareness, increase our digital recognition and ultimately support our general profile raising efforts.

In this capacity, the Digital Marketing Specialist will:

Contribute to the design and implementation of Digital Marketing strategies, adhering to the overall goals: collecting and analyzing better communications statistics, tighter focusing of our digital marketing communications, and analyzing and communicating new business leads across Digital Marketing channels, including web, email, and social media;
Contribute to the Firm’s social media strategy and management, including finding ways to increase engagement, suggesting new channels and platforms, and ensuring that content is distributed on the correct platforms. Manage the Firm’s paid social media program, including suggesting ways to increase ROI and effectiveness;
Support social and other digital campaigns and report analytics for the Firm’s paid social media advertising;
Help to maintain the Firm’s digital platforms, including the Firm’s website, social media accounts, and other marketing materials;
Draft content for social medial posts and campaigns;
Support the rollout of the firm’s Employee Advocacy tool and encourage participation with the lawyers and business professionals;
Support the Firm’s most frequent digital communications, Client Alerts, from submission to distribution and analytics reporting;
Write, edit and help develop marketing collateral, including internal and external web content, social media content, email newsletters and client alerts, and other print and electronic materials;
Works with key lawyers, business development reviewers and others, as needed, to get final approval of drafted text;
Track and analyze ongoing marketing programs; evaluate return on investment of programs for key clients and apply learnings to future programs and activity;
Design and implement communications tactics based on the analysis of communications metrics, providing clients with content based on their behavior;
Execute digital campaigns using marketing automation tools;
Establish project schedule based on current workload and requirements of specific projects; and
Handle additional related projects as assigned.

Proficiencies:

Advanced knowledge of corporate communications and marketing resources, principles, procedures, and concepts;
Advanced knowledge of HTML and other Website technologies;
Experience with managing and executing email campaigns;
Experience with managing social media, including LinkedIn, Twitter, and Facebook and paid campaigns;
Expert-level proficiency in MS Office Suite and Adobe PDF Creator;
Excellent verbal and written communication skills, including proficiency in English language punctuation, spelling, and grammar; and
Advanced proficiency in Microsoft Office Suite, specifically Word, Outlook, and Excel.

Qualifications:

Bachelor’s degree (required);
At least 5 years of experience working in a corporate communications/professional services/digital marketing environment; and
At least 5 years of experience coordinating and creating content for corporate intranets and websites.

Employees will be provided with an excellent career opportunity in a collaborative environment, in addition to a generous total compensation package with the opportunity to earn bonuses based on individual contribution and firm profitability.

The salary wage range that we expect to pay for this position is a minimum of $88,000 and a maximum of $112,300 annually. The actual pay wage may vary based on experience or other relevant factors.

Eligible employees can participate in the Firm’s comprehensive benefits program, which include the following:

Medical, Dental, Vision, Life/AD&D, Long Term Care, and Short and Long Term Disability
Flexible Spending Account and Health Savings Account
Healthcare Concierge and Advocacy
Voluntary 401k plan and Profit Sharing
10 paid holidays per year and a generous PTO program
Family Support including Pediatric Mental Health and Parental Support, Paid Parental Leave, Fertility Benefits, and Beast Milk Shipping
Back-up Child Care, Elder Care, and Tutoring)
Wellness programs (Employee Assistance Program, Mental Health and Well-Being Events)
Anniversary Bonus Program
Professional Development Programs
Transportation Allowance and Commuter Benefits
International Travel Insurance
Auto/Home/Legal Insurance
Pet Insurance
Employee discounts
And more!

The Firm has a range of diversity initiatives including our Paul Hastings Affinity Networks (PHANs), Women’s Initiative, and PH Balanced. These initiatives provide a firmwide forum to share experiences, as well as an opportunity to participate in a supportive network with common interests to help make life at the firm more inclusive. Learn more about our Global Diversity, Inclusion and Wellness Initiatives here.

Paul Hastings LLP is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.

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Digital Marketing Specialist