A job at the PAN Foundation is an opportunity for you to make a direct impact on the lives of thousands of patients and their families every year. Together, we’re an unstoppable team of dedicated patient champions who work tirelessly toward our vision of a nation where no one goes without treatment due to cost. Join our team and become part of an organization providing life-changing support today!

Position overview

The Digital and Brand Strategist plays an important role as a member of the PAN Foundation’s Marketing and Communications (MarComm) team, working alongside a dedicated group of marketing and communications professionals to help elevate the PAN Foundation’s position as a leading charitable patient assistance foundation.

As Digital and Brand Strategist you will play a leading role in elevating the organization’s reputation and impact through social media advertising, digital campaigns and storytelling, and brand assets. The ideal candidate should be comfortable working in a fast-paced environment, prioritizing multiple projects, and working in a remote work environment across the MarComm team and other departments at the PAN Foundation.

Responsibilities

Social media strategy, execution, and management (40%)

Shapes our brand’s social media strategy and executes social media content and creative for our channels: Instagram, Facebook, X, LinkedIn, and YouTube. Optimizes each channel for performance.
Produces brand-consistent videos, Instagram Reels, stories, posts, and other interactive content that inspire an emotional connection to the PAN Foundation mission.
Leads efforts to position our executive leadership team as thought leaders via their personal LinkedIn channels, including developing and executing strategy and providing content development support as needed.
Translates complex policy and public health concepts into succinct and effective social media copy and visuals to support organizational advocacy and safety net goals.
Stays up to date on current social media trends and changes to the platforms. Evaluates new channels as needed.
Produces social media graphics and videos independently via platforms like Canva and with freelancers.
Engages staff and leadership in social media when opportunities arise, from creating toolkits to providing training at all levels on social media policies and best practices, as needed.
Develops a quarterly report and regularly monitors insights and shares with the Marketing and Communications team to improve effectiveness and identify what’s working.
Develops social media campaigns, toolkits, and more to support organizational initiatives.
Serves as the community point person for our social media channels, setting up a system for social listening and engaging in conversations with our community on each channel. Responds to comments and messages quickly and addresses concerns in a professional and respectful way that aligns with our overall brand.

Digital campaign development and execution (30%)

Develops and executes creative and multi-channel campaigns that span social media, digital advertising, email, website, and more.
- Owns the implementation of social media, paid advertising, SMS, and some email for campaigns.
Develops the advertising strategy and ad content for all paid campaigns to raise our advocacy, fundraising, and programmatic goals.
- Manages ad budget and, in consultation with Senior Manager of Communications, allocates advertising budget to highest performing ads, and ensures an efficient use of ad spend. Conducts a/b testing on ads to optimize ad spend and performance.
Develops and implements creative concepts for digital campaigns, including but not limited to grassroots advocacy campaigns, fundraising campaigns, and brand/awareness campaigns.
Develops campaign reports to evaluate effectiveness of digital engagement efforts.

Digital storytelling (10%)

Leads digital and offline storytelling efforts at the PAN Foundation, including identifying key story angles, soliciting stories from the PAN Foundation’s community, and creating storytelling content from our community.
Identifies opportunities to integrate storytelling into social media strategy, campaigns, and other brand content. Identifies and tells stories in new and creative ways on social media and through digital campaigns.
Manages the storytelling database and solicits new stories on a regular basis. Interviews patients and develops stories in various multimedia formats.

Brand and digital asset management (20%)

Develops and implements the PAN Foundation’s brand strategy.
Leads video, photography, and other multimedia projects throughout the year, including selecting and managing vendors, identifying subjects, and overseeing the production process.
Manages the PAN Foundation’s brand material and asset inventory, including conducting annual material audits and collaborating with MarComm team members and other subject matter experts to update messaging and identify other needs.
Designs digital assets for key campaign initiatives, webpages, email marketing, and social media channels, or identifies design needs with external vendors.
Manages external designers in digital and print design projects to ensure consistency and quality of branding and design.
Supports PAN Foundation staff in branding needs to ensure brand consistency across digital and print assets, including presentations, email templates, and more.
Manages printing and shipping of key materials and conference giveaways, including reviewing proofs for quality and consistency. Maintains printing information to ensure consistency of printed materials.
Manages other PAN digital channels and review sites, including Google Business Listing and Glassdoor. Strategizes and implements tactics that increase our positive reviews on these sites. Monitors these platforms regularly for outdated information or negative reviews, which the Human Resources team will respond to.

We are currently accepting applications from AL, DC, FL, GA, IN, LA, ME, MD, MI, MN, MS, MO, NC, TN, TX, VA, and WI.

Education

High school diploma or equivalency required.
Bachelor’s degree at an accredited institution preferred.

Work experience

3+ years of substantial experience developing and executing social media, digital media, and campaign strategies for companies or nonprofit organizations.
A minimum of 1 year managing paid campaigns from start to finish across social media channels with in-depth knowledge of optimizing budget, using analytics to adjust, and reporting on goals.
Experience related to healthcare issues highly desired.
Non-profit experience preferred.

Skills

Strong working knowledge of social media and digital marketing strategies and best practices, including excellent writing and messaging skills.
Understanding and experience with a broad array of other digital channels, including but not limited to Google, SMS, email, and web.
Demonstrated knowledge of analytics, a/b testing, and reporting social media results to internal stakeholders.
Demonstrated experience conceptualizing campaigns that help organizations meet their goals and executing across multiple channels, including social media.
In-depth knowledge and experience developing engaging content for social media, including visuals, gifts, video, emojis, etc. and how to apply them to achieve the right brand positioning.
Some demonstrated experience with brand management, such as ensuring strong brand presence in online and offline channels.
Demonstrated ability to translate complex healthcare topics into a clear message or narrative.
Knowledgeable in and advocates for plain language.
Demonstrated success at working collaboratively in a team environment.
Proficiency in MS Office (Word, Excel, SharePoint, Teams and PowerPoint).
Experience with design software or Canva and video editing skills is highly desired.
Adaptable to shifting projects and competing priorities.
Strong attention to detail and commitment to meeting deadlines.
Desire to contribute to the PAN Foundation’s mission, vision, and patient-centered approach.
Commitment to diversity, equity, and inclusion, both at the PAN Foundation and in our external-facing work.

Travel

Up to 5 percent of domestic travel expected for videography, photography, PAN Foundation events, and more.

Our commitment to diversity, equity, and inclusion

At PAN we are committed to building a diverse, equitable, and inclusive environment where all perspectives are welcomed and encouraged to be shared, valued, and heard. Our goal is to meet the diverse needs of our employees, stakeholders, and customers and inspire our employees to make a difference.

To ensure diversity, equity, and inclusion are embedded in everything we do.

We believe that your background, identity, and unique life experiences are integral to the success of our shared mission.

PAN will not tolerate discrimination in the hiring process or in our community based on race, ethnicity, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, and gender identity or expression.

PAN’s Core Organizational Values are Dignity, Excellence, Integrity, and Intention.

About the PAN Foundation

Our mission is to help underinsured people with life-threatening, chronic, and rare diseases get the medications and treatments they need by assisting with their out-of-pocket costs and advocating for improved access and affordability.

Partnering with generous donors, healthcare providers and pharmacies, we provide the underinsured population access to the treatments they need to best manage their conditions and improve their quality of life. Since our founding in 2004, we have provided over 1 million underinsured patients with over $4 billion in financial assistance, through close to 70 disease-specific programs.

Patient Access Network Foundation

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Digital and Brand Strategist