Novacoast Staffing is currently partnered with an Enterprise-sized Company in its search for a full-time Senior Manager of Digital Experience/Taxonomy This is a direct-hire position that is onsite in Westlake Village, CA

The Senior Manager of Digital Experience/Taxonomy will be responsible for leading a cross-functional team in optimizing our e-commerce presence to create a customer-centric shopping experience. This role will oversee the development of a strategic roadmap for Taxonomy, Onsite Search, and SEO, including prioritization of initiatives, timelines, financial expectations, risk management, and measurement tools.

Collaborating with Product and Engineering teams, Analytics, PIM, and Merchandising, this role will ensure that our catalog and content are delivered effectively through internal search and browse/navigation. A key success factor for this role is deep expertise in understanding customer shopping behavior and utilizing the internal structure and applications to enhance the overall experience. This includes a thorough understanding of our search application (Endeca) and the customer search journey.

The Senior Manager of Digital Experience/Taxonomy will work closely with our e-commerce, Marketing, and Product/Engineering teams to enhance our SEO presence. A thorough understanding of website structure, core web vitals, and content will be crucial to success.

To measure success, this role will be responsible for improving internal analytics metrics such as search word conversion, category conversion, and customer satisfaction scores, as well as tracking search visibility, traffic, and revenue. The specific metrics and measurement tools will be included in the approved strategic plan.

In addition to driving positive findability and SEO metrics, this supervisory position will also be responsible for building and managing a highly effective team in a challenging yet supportive environment. This includes conducting annual written reviews and developing succession plans for team members.

Primary Responsibilities

Enhance revenue growth by improving SEO keyword rankings and expanding the number of keywords we rank for. This will involve creating and deploying content on our various web properties with the assistance of third-party providers, in addition to the technical development required for site optimization.
Define and execute a findability strategy that includes a roadmap for enhancing enterprise revenue, with consideration given to timelines, resource allocation, risk management, and outcome measurement.
Collaborate with the Analytics team to develop and oversee the SEO, Search/Taxonomy dashboard, and other daily metrics.
Develop and execute an onsite search strategy, including defining searchable fields, relevancy ranking strategies, and business rules (such as biases, thesaurus, redirects, triggers, etc.)
Establish a strategy and framework for the future Taxonomy/Attribution model by leveraging analytics, consumer insights, competitive analysis, vendor and merchant discussions, and best practices.
Promote and champion SEO strategies and tactics internally to garner support and approval, and secure IT support.
Lead the quality assurance testing of all SEO IT fixes and enhancements related to search engine optimization initiatives.
Collaborate with internal and external teams to ensure content development aligns with SEO best practices and help shape and grow our SEO strategy.
Build strong working relationships with cross-functional teams, including Merchants, Marketing, Product, PIM, IT, and business leadership.
Conduct deep analysis of customer trends and search patterns to maintain the Taxonomy/Attribution model.
Identify opportunities for testing and partner with the A/B Test Team.
Work closely with the UX teams to optimize search result layout and content.
Gain a comprehensive understanding of Endeca (or other search application), its impact on customer search behavior, and how to define relevancy.
Define and document business logic that supports search relevancy tuning and the possibility of installing a different search tool application.
Recruit and provide ongoing training for a team of findability experts.
Develop relationships with findability vendors and collaborate on best practices and thought leadership.

Skills and Qualifications for Success

Possess 5-7 years of experience in E-Commerce Taxonomy, SEO, and optimizing customer findability, including a proven understanding of maintaining and optimizing onsite search tools.
Demonstrate experience in developing optimized Taxonomy and Attribution models across digital channels, including Site, App, Mobile, and Tablet.
Have a successful track record of working in matrixed environments, collaborating with E-Commerce, IT, Business teams, and Merchants. The ability to work effectively with cross-functional groups is critical for success.
Possess excellent written and verbal communication skills, as well as strong people interaction, facilitation, and negotiation skills. The ability to develop meaningful relationships with various stakeholders is essential.
Prior retail experience is preferred.
A bachelor’s degree is required.
An MLS degree is preferred.

Pay Rate: $130,200 - $162,600 annually depending on background and experience.

Job Type: Full-time

Pay: $130,000.00 - $160,000.00 per year

Benefits:

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

Schedule:

8 hour shift
Monday to Friday

Ability to commute/relocate:

Westlake Village, CA: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

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Senior Manager of Digital Experience/Taxonomy