WAYBACK BURGERS HEADQUARTERS (JAKE’S FRANCHISING, LLC)
CHESHIRE, CT

The Paid Media Buyer will be responsible for developing and executing our digital advertising strategy. This role will focus on growing brand awareness by establishing direct-response oriented media plans with an emphasis on social and search advertising and a focus on data analysis to optimize campaigns. The ideal candidate will have extensive hands-on experience executing these campaign types, preferably with lead generation and revenue generation experience.

Primary responsibilities include, but are not limited to:

· Manages and executes paid search, paid social, display, and video advertising

· Completes daily monitoring and optimization of campaigns to ensure KPIs are met or exceeded

· Compiles and presents performance reports to Marketing and Leadership teams

· Continuously researches and recommends new advertising venues, creative formats, and technologies, staying abreast of trends and recommending possible implementations for our clients.

Qualifications:

· 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms.

· Proficiency with Google Campaign Manager, Search Ads 360, Google Tag Manager, Google Analytics and Facebook Business Manager.

· Proficiency of paid search and paid social, programmatic media, native, and video, with ability to recommend appropriate tactics

· Must be highly organized with the ability to prioritize daily workload and meet deadlines

· Strong communication skills and a sense of professionalism and flexibility when receiving constructive criticism and requested edits

Compensation:

Compensation commensurate with experience

401k with company matching
Paid medical insurance

About Wayback

Wayback Burgers, is an American fast casual restaurant franchise based in Cheshire, Connecticut. We are rapidly expanding our brand, recently reaching over 500 contracted locations with 160+ currently operating.

Respect is at the core of everything we do. Our mission is to create a culture of belonging by uniting people through the love of comfort food. We provide experiences that grow relationships and welcome people from all backgrounds. Achieving our mission starts with The “Way.” It stands for the way we; treat our guests, support our franchisees, source our products, and commit to doing the right thing. Wayback is honest and straightforward, reflecting our customers: hardworking people who want simple, uncomplicated things.

Job Type: Full-time

Benefits:

401(k)
Health insurance
Paid time off

Schedule:

Monday to Friday

Experience:

Marketing: 4 years (Required)

Work Location: Hybrid remote in Cheshire, CT

Jake's Franchising LLC (Wayback Burgers)

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Paid Media Manager