Visit Ithaca, a division of Tompkins Chamber, and the official destination marketing organization of Tompkins County, is hiring! We are seeking a motivated team member in our Social Media Specialist role, to support our mission with planning, content execution, and reporting on a portfolio of campaigns and digital projects following the Visit Ithaca annual work program. This team member will leverage their experience, knowledge, and skills to define and execute social media communications following multiple organizational brands to an audience of visitors to Tompkins County. In addition to social media channels, the role will contribute to other digital content streams for Visit Ithaca.

Please see below for additional details on job duties, essential functions, and the candidate profile. Interested parties should submit a resume and complete all assessment questions, to the attention of Erin Rafalowski, Director of Marketing, via Indeed.

Job Duties:

· Develop and implement creative strategies based on seasonal themes, relevant brands, and partnerships in alignment with annual work plan.

· Maintain content calendar with input from marketing team to implement seasonal themes and niche segment goals.

· Create compelling content and demonstrate experience writing persuasive copy with an awareness of different audience segments.

· Strategize opportunities to repurpose content across digital platforms and multiple brand campaigns, including contributing content to consumer email campaigns.

· Manage Crowdriff account for monitoring and utilizing user generated content and requesting repost rights, and assist Director of Marketing with overall managing and organizing digital assets.

· Assist Communications Manager with monitoring influencer content, and help to identify content collaboration opportunities.

· Make recommendations for organic and paid campaign strategies, execute paid strategies and/or assist Director of Marketing with working with agencies.

· Track partner mentions on social media in CRM.

· Provide monthly and quarterly social media reports, along with monitoring trends on an ongoing basis to make recommendations to Visit Ithaca and tourism partners.

· Contribute creative ideas for social media and content in support of sales department work plan.

· Ensure that CVB content is representative of and speaks to diverse populations

· Assist with researching, writing and/or updating blog posts (2-4 per year), including content suggestions based on social media trend insights.

· Create graphics following Visit Ithaca brand(s) to enhance social sharing and email campaigns.

· When advantageous, collaborate cross-departmentally among Chamber and CVB teams to leverage available resources, knowledge, and tools in the interest of efficiency and service to our visitors, tourism partners, and Chamber members.

Essential Functions

This role is a combination of desk work (hybrid in-office/remote) and onsite, hands-on work that requires time moving about an office and/or an event or meeting in both indoor and outdoor settings. Off-site meetings around the county are scheduled as needed. Work is completed in digital formats individually and in collaborative groups. Social capacity includes small meetings, networking at small and large events, and one-on-one in-person and/or digital communications with team members, tourism partners, and service providers.

Technological systems and platforms used include Microsoft Office (Word, Excel, Outlook, Teams); Zoom/virtual environments; PowerPoint; Adobe Suite; Canva; Simpleview/CRM database; Constant MailChimp/email platform; social media apps/management software, CrowdRiff.

All staff members are expected to participate in regular staff training sessions and team development opportunities, pursue professional development opportunities deemed mutually beneficial to the individual and organization and as budget allows, and to participate earnestly in diversity, equity, and inclusion educational offerings and discussions.

As part of our values, we seek to provide an inclusive, accessible workplace and encourage communication of necessary accommodations to remove barriers and make our employment relationship a successful one.

Candidate Profile & Position Requirements

Experience & Education: At least two years’ social media marketing experience required. High school degree required, industry-relevant higher education or certifications preferred. Brand management competency required; content development experience required; social media account management experience required.

Desired Characteristics: This role is ideal for someonewho is adept at identifying, developing, and executing branded social media content. Strong oral, visual, and written communications skills; and taking initiative and exercising creativity are integral. Effective time management, attention to detail, planning, and organizing are necessary. The ability to lead and manage projects independently is desired. A commitment to understanding the benefits of a workplace culture encouraging and elevating diversity, equity, and inclusion is essential.

Performance Factors:

Overall goals for the role will include:

· Quality and frequency of social media posts

· Engagement across channels

· Growth in social media following

The Chamber is an equal opportunity employer with a commitment to prioritizing diversity, equity, and inclusion; candidates who share these values and who can support us in achieving our goals in this area are encouraged to apply.

Job Type: Full-time

Pay: $21.32 - $23.35 per hour

Benefits:

401(k) matching
Dental insurance
Employee assistance program
Flexible schedule
Health insurance
Health savings account
Life insurance
Paid time off
Professional development assistance
Vision insurance

Schedule:

8 hour shift

Supplemental pay types:

Bonus opportunities

People with a criminal record are encouraged to apply

Application Question(s):

If you were to recommend three places to visit in Tompkins county, what would they be, any why?
Please share a circumstance where you have successfully represented a product, service, or organization on a social media platform.

Ability to Relocate:

Ithaca, NY 14850: Relocate before starting work (Required)

Work Location: Hybrid remote in Ithaca, NY 14850

Ithaca Tompkins County Convention and Visitors Bureau

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Social Media Specialist