Join Our Dynamic Team as a Google Ads Specialist

Are you a savvy digital marketer ready to take your career to the next level? Our global, B2B marketing agency is seeking a passionate individual to lead our digital efforts for our clients with creativity, innovation and data-driven strategies.

Key Responsibilities

Strategize with the broader team on digital marketing strategies, data usage, channels, and tactics.
Conduct the tactical execution and tracking of online marketing campaigns across multiple clients and channels: organic search, email, SEM and SMM.
Monitor campaigns daily and ensure performance tracks to expectations on all assigned accounts.
Collaborate with other team members in the creation of digital asset needs.
Assist in the day-to-day tactical execution and tracking of client SEO strategy, including keywords, metadata and on-page/onsite optimization.
Monitor and improve organic search engine performance and goal setting based on clickthrough rates, traffic, and conversions.
Collect and analyze web metrics, such as visits, time on site, page views per visit, click-through rates, conversion rates, cost per acquisition or cost per click. Utilize collected data to provide strategic reports, analysis, and recommendations for how to best leverage digital tools.
Connect insights from multiple digital channels and data sources to provide teams with the information and recommendations they need to continuously improve performance. Create and maintain regular reporting around key projects such as acquisition, engagement and conversion.
Assist in the implementation and analysis of Google Analytics, Google Tag Manager, Google Data Studio, and Google Optimize across our marketing website, landing pages, paid social, programmatic, SEM, and SEO.
Create and maintain dashboards in Google Data Studio.
Maintain and build custom audience lists to use for distributing emails, targeting ads, and providing data-driven content.
As needed, provide support for data and research requests. Work collaboratively with cross-functional teams to define and implement tracking, tagging, and reporting requirements for client websites and digital marketing channels and campaigns.
Identify gaps, trends, and opportunities, and effectively communicate to team members and clients.
Support business initiatives through research and identifying key trends in digital and search marketing that can drive growth and meet business objectives.
Validate data integrity in all analyses performed.
Proactively present ideas for new methods to improve operational effectiveness.
Stays up to date with the latest digital marketing best practices and technologies.

Requirements

1-3 years experience in a digital marketing role in either SEO, SEM, SMM or a combination.
Degree in marketing or a related field with relevant full-time experience.
Exhibit passion and enthusiasm for electronic media and willingness to learn new things.
Proficient with web analytics software (Google Analytics) and keyword tools (MOZ, SEM Rush).
Google Data Studio or related reporting tool experience.
Experience and proven success in a deadline-driven environment or an environment where a high level of self-motivation was necessary.
Data-driven problem solver.
Excellent written and oral communication skills.
Experience with data-driven SEO analysis and optimization.
Proficient with accurate reporting and presenting analytical findings in a clear, concise manner.
Thorough knowledge of search ranking and optimization factors and key algorithm updates.
Comfortable with common web platforms and marketing automation platforms.
Adaptable and resourceful self-starter with inquisitiveness and drive for optimization and creative problem-solving.
Complete within 3 months, and maintain (yearly) Google Skill Shop certifications in:
Google Ads Search Certification
Google Ads Display Certification
Google Ads Measurement Certification
Google Ads Video Certification
Google Analytics Individual Qualification Exam (GA4 Equivalent when available)

Why Join Us?

Innovative Environment: Be part of a team that thrives on creativity and innovation. We foster an environment where your ideas are valued and encouraged.
Professional Growth: As a digital marketing specialist with us, you'll have ample opportunities for professional development and growth. We invest in our team members and provide resources for continuous learning.
Diverse Portfolio: Work with a diverse range of clients across the globe and within various industries, giving you exposure to different sectors, while enriching your skill set and experience.

Perks:

Competitive salary and benefits package
Flexible work environment
Opportunities for professional development and training
Dynamic and collaborative team culture

Ready to Join Us?

If you're passionate about digital marketing and ready to make an impact in a dynamic agency environment, we want to hear from you! Apply now and take the next step in your career journey with us.

Job Type: Full-time

Pay: $40,000.00 - $60,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Health savings account
Paid time off
Parental leave
Vision insurance

Schedule:

Monday to Friday

Work Location: Hybrid remote in Fargo, ND 58104

IRONCLAD Marketing

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Google Ads Specialist