Position Summary

The Marketing Manager is responsible for managing all aspects of downstream product marketing for the SOZO® Digital Health Platform and serve as the subject matter expert to our external facing Sales & Clinical teams, collaborating to develop effective messaging and sales and implementation support materials to effectively support sales process and customer acquisition. In this role, The Marketing Manager will demonstrate a deep understanding of our HCP customer base across multiple disciplines as well as patient population and effective communication strategies and partnerships for outreach. The Marketing Manager reports to the Senior Director, Downstream Marketing and works in close collaboration with our Sales, Clinical, Medical Affairs, Regulatory, Creative, Upstream Marketing and external partners and vendors for commercial marketing execution.

Primary Duties & Responsibilities (Essential Functions of the Position) include but are not limited to the following. Other duties may be assigned.

Understand customer pain points and their strategic objectives across multiple key stakeholders to create relevant marketing messaging.
Identify opportunities to develop support tools/processes that increase sales productivity and effectiveness in the field.
Understand and effectively convey the competitive landscape; create competitive tools, messaging, and training.
Plan and coordinate the tactical execution of new product launch plans.
Develop differentiating value offer/positioning and messaging.
Collaborate with internal teams to ensure that operational requirements are met prior to launch.
Develop and deliver sales training & tools to ensure effective product launch and ongoing training plans
Support the annual marketing planning process through market segmentation analysis.
Drive the planning, deployment, and execution of key projects and programs to ensure the timely completion of marketing deliverables towards the achievement of established marketing strategies.
Coordinate development and deployment of KOL customer materials to highlight successes and best practices, including testimonials, case studies, videos, and webinars etc.
Coordinate development and deployment of patient marketing materials and collaborate with external partners for effective patient advocacy. Other duties as assigned

Typical Knowledge, Skills, & Abilities:

Self-starter with drive for execution, ability to work independently with an attention to detail and maintain focus on key business drivers.
Proven experience in executing successful product launches.
Ability to build relationships with internal and external customers.
Ability to handle complexity and manage several tasks at one time.
Demonstrate agility and action orientation when facing change and uncertainty. Effectively manage change and instill confidence.
Excellent communication, interpersonal and persuasion skills.
Team player with strong collaboration skills, capable of working effectively in a multidisciplinary environment.
Must understand, follow, and comply with regulatory requirements, as applicable to various processes. An understanding of FDA Quality System Regulations and ISO Standards (ISO 13485) is required.
Must possess a thorough understanding of work-related standards and regulations, including but not limited to Standard Operating Procedures (SOPs) and Quality System Regulations (QSRs), both US and international.

Typical Minimum Education, Experience, or Certifications

Bachelor’s degree in science or related field or business. MBA or advanced degree a strong plus.
Requires 6+ years of marketing and/or commercial experience in medical technology, diagnostics, life sciences, or other healthcare field with a consistent track-record of high performance and results.
Strong business and financial acumen are desired.
Experience in planning and executing product launches and marketing is required.
Experience in software and cloud-based solutions is preferred.
Experience in the Oncology market is a plus.

Work Environment and Physical Requirements

Workspace: Position may be full-time in office, or hybrid with two days in the office weekly. This hybrid position requires suitable remote workspace and internet connection.
Travel: Position requires business travel (including overnight), estimated up to 20%. Must be available for occasional international travel. Valid driver’s license and valid passport required.
Physical Demand: Moderate physical effort. For example, frequent standing, bending/stooping, or balance needed. Requires operating light office equipment, e.g., personal computer, printer etc. The employee must be able to occasionally lift and/or move up to 50 pounds of equipment. Sitting, standing and/or walking for up to eight plus hours per day. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus in relation to travel and operating a personal computer.
Mental Demand: Moderate to high degree of concentration

This position may require access to patient Protected Health Information (PHI) and may also involve access to electronic Protected Health Information (ePHI). Those in this position are required to comply with all final regulations including the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

What We Offer:

Life at ImpediMed - It is fast, it is fun, it is evolving, it is growing, and it is filled with smart, passionate, diverse, friendly people who want to make a difference in healthcare. We are 4 miles from the beach and are located within the Carlsbad Research Park with numerous paths and trails great for walking meetings or enjoying the outdoors during your workday by biking, running, or walking.
Total Rewards - At ImpediMed, we are strongly committed to our employees-their well-being, development, rewards, and recognition opportunities. One way we demonstrate this commitment is by offering a compensation package that benchmarks base pay to the 50th percentile to other companies in our industry to ensure our Total Rewards package is competitive and valuable to employees. Individual total compensation will vary based on factors such as qualifications, level, competencies, and work location. In addition to a base salary, this position is eligible for bonus, equity, and benefits. The expected compensation for this role includes a base salary of $120,00-$160,000 annually.
Benefits - We offer full healthcare benefits including Medical PPO/HMO Plan Choices, Dental Plan, Vision Plan; 401(k) with employer match. Basic Life, AD&D, STD/LTD, Employee Assistance Program (EAP) and employee discount programs.

About ImpediMed

Founded and headquartered in Brisbane, Australia with US and European operations, ImpediMed is a medical technology company that uses bioimpedance spectroscopy (BIS) technology to generate powerful data to maximize patient health. ImpediMed produces the SOZO® Digital Health Platform, which is FDA-cleared, CE-marked, and ARTG-listed for multiple indications, including lymphoedema, heart failure, and protein calorie malnutrition and sold in select markets globally.

In March 2023, the NCCN Clinical Practice Guidelines In Oncology (NCCN Guidelines®) for Survivorship were updated and reference bioimpedance spectroscopy as the recommended objective tool to screen at-risk cancer patients for early signs of lymphoedema. With the SOZO Digital Health Platform and L-Dex®, ImpediMed is the only company to offer FDA-cleared technology that uses bioimpedance spectroscopy for the clinical assessment of lymphoedema. The connected digital health platform and large, attractive cancer-related lymphoedema market present an opportunity for continued strong growth through ImpediMed’s SaaS subscription-based business. For more information, visit www.impedimed.com.

Diversity & Inclusion

It is our diverse teams who drive our innovation, creativity, and success. We value the unique backgrounds and experience of all our employees and share a set of core values of ethical behavior for conducting our business. We continuously strive to provide an environment where employees not only feel they can succeed, but also where they can thrive.

Equal Opportunity Employment

As part of our commitment to providing equal employment opportunities, we take steps to ensure that all qualified applicants are treated fairly. To that end, our decisions around recruitment, hiring, assignment, promotion, compensation, and other personnel factors are made and administered without regard to race, color, religion, genetic information, national origin, sexual orientation, gender identity, gender expression, pregnancy, childbirth or related medical conditions, age, disability, citizenship status, uniform service member status, or any other protected class under federal, state or local law.

If you have a disability that requires accommodations in order to complete the application process, please contact us at employment@impedimed.com or (760) 585-2100.

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