DEPARTMENT: Marketing and Sales

REPORTS TO: Marketing Manager

FLSA STATUS: Exempt

SCHEDULE: Days, subject to change according to business needs

TRAVEL: 10-20% Depending on business needs

BENEFITS:

Excellent benefits package available: medical, dental, vision, disability, life insurance, FSA, vacation, PTO, holiday pay, and 401k.
Subject to applicable eligibility and waiting periods.

POSITION SUMMARY:

As a Digital Marketing Specialist at Idaho Milk Products, you will be responsible for developing and implementing content strategies that drive engagement, boost brand awareness, and improve our online presence. You will collaborate closely with our internal team to align your efforts with our organizational goals.

ESSENTIAL FUNCTIONS, DUTIES AND PERFORMANCE RESPONSIBILITIES:

Enhance our brand by creating high-quality, engaging, relevant digital content.
Develop an annual online content plan and submit a monthly content calendar to stakeholders each month.
Prepare and manage annual budget for Google search and social media paid advertising.
Lead the implementation of all organic and paid social media strategies (e.g., Facebook, Instagram, Twitter, LinkedIn).
Write and edit weekly blog posts, articles, and other written content, ensuring it adheres to SEO best practices.
Utilize Chat GPT and other A.I. based content creation tools to enhance content quality.
Conduct keyword research and implement SEO strategies to improve our website's search engine rankings. Stay informed about SEO trends and best practices.
Monitor and analyze website and social media performance metrics.
Support and lead photo and video content production projects relevant to the digital strategy.
Ensure the proper use of logos and brand guidelines.

POSITION SPECIFICATIONS/QUALIFICATIONS:

Education:

Required: Associate's degree in marketing, communications, business, or another related field.
Preferred: Bachelor's degree in marketing, communications, business administration, or another related field.

Experience:

Proven experience in social media marketing as a Digital Media Specialist or similar role.
Minimum two years of marketing experience in a business-to-business setting; dairy ingredients experience preferred.
Minimum three years of experience collaborating with personnel in a highly diverse and challenging work environment.
Minimum of 3 years of web design experience.
Minimum of 2 years of video editing experience with either Adobe Premiere Pro or Final Cut Pro.
Global business experience and cultural understanding are a plus.
Experience with business planning, presentation and literature development, communications, market research, sales support, marketing administration, and other relevant activities.
Demonstrated ability to work independently and collaboratively to achieve defined goals on time.
Experience analyzing information, solving problems, highlighting relevant information, and suggesting appropriate actions.
Leads ongoing management of digital touchpoints, such as organization website, social networking landing pages, and mobile content.

Knowledge, Skills, and Abilities

Self-motivated individual comfortable working individually and as part of a team. Able to manage multiple tasks and projects efficiently in a fast-paced environment.
Knowledge of technical writing rules for effective communication to a broad audience.
Demonstrate a strong technical aptitude.
Proficiency with Craft CMS, WordPress, Webflow, and other content management systems.
Working knowledge of SEO optimization and keyword research tools such as SEMrush, Yoast, and Moz is a plus.
Excellent writing, editing (photo/video/text), presentation, and communication skills.
Strong computer skills, especially Microsoft Word, Outlook, Excel, and PowerPoint.
Graphic Design and Animation experience with Canva, Figma, and Adobe Creative Cloud is a plus.
Effective presentation of information and strong spoken language skills for presenting to and responding to customer, manager, and colleague questions.

Physical Requirements:

Sit for extended periods of time at a computer.
Perform tasks requiring manual dexterity (e.g., processing paperwork, filing, stapling, sorting, collating, etc.)
Repetitive motions: Substantial movements (motions) of the wrists, hands, and/or fingers.
Talking: Expressing or exchanging ideas by means of the spoken word. Includes activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.

Machines Operated:

Office machines (e.g., personal computer, copy machine, fax machine, calculator, and phone).

To apply for this position please visit our website at www.idahomilkproducts.com and click the JOIN OUR TEAM link in the top right-hand corner.

Job Type: Full-time

Benefits:

401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Professional development assistance
Referral program
Retirement plan
Tuition reimbursement
Vision insurance

Schedule:

Day shift

Application Question(s):

Have you ever been convicted, entered a plea or no contest, or received a withheld judgement for any criminal offense, MISDEMEANOR or FELONY?

Note: We follow EEOC guidelines when considering conviction history, and our background checks go back more than 7 years. Your conviction history will not necessarily disqualify you from consideration for this position, so please disclose any criminal offense, large or small. Failure to fully disclose will eliminate you from employment consideration.

What is your desired salary?
What is your desired salary range?

Experience:

Web design: 3 years (Required)
Video editing: 2 years (Required)
Social media marketing: 2 years (Required)

Ability to Commute:

Jerome, ID 83338 (Preferred)

Ability to Relocate:

Jerome, ID 83338: Relocate before starting work (Required)

Work Location: In person

Idaho Milk Products

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Digital Marketing Specialist