The Digital Marketing Specialist, reporting to the Marketing Communications Manager, is a key member of the Hotstart Marketing team, serving as an essential resource for marketing initiatives centered on customer engagement, education, and sales goals. This newly created position will assist with strategic marketing activities including campaign development, execution, and tracking; tradeshow/event planning and execution; account-based marketing (ABM) prospect qualification and lead management. The Digital Marketing Specialist will produce engaging, high-quality, and authoritative content that drives Hotstart’s brand with new and existing target audiences. A detail-oriented approach, top notch communication skills, a deep well of creativity, the desire to learn from others, and the willingness to contribute to the growth of Hotstart are essential to the success of this position.

Responsibilities

Digital Marketing:

· Account based marketing (ABM) campaigns for LinkedIn, Google, Bing and other platforms driving demand generation and brand authority of the company.

· CRM management of prospective leads, generating and qualifying opportunities prior to hand-off to sales team.

· Website CMS support, domestic and international search engine optimization (SEO), digital ad creation/management, campaign microsite/landing page creation, email campaign management.

· Content creation including copy writing, video storytelling, infographics, blog articles, and other formats in support of sales content and educational training materials.

· Presentation development, desktop publishing, and other marketing material development as needed.

Event Planning:

· Coordinate with Marketing Communications Manager on yearly planning, project management, and execution of Hotstart’s events (in-person, digital first/digital only, hybrid events).

· Work with Sales and Engineering to define event goals and needed materials/content including messaging, display equipment, graphics, documentation, and promotion.

· Pre/post show project management includes ordering show services; arranging attendee hotel reservations and registrations; preparing and shipping of exhibits to and from event locations (domestic and international). Some travel may be required in support of in-person events; must be able to lift up to 40 lbs.

· Digital events will be your opportunity create new customer engagement channels using social media, streaming, and other video production skills to connect with audiences outside of traditional in-person events. AMAs, Lunch and Learns, product demos, webinars, and the like can connect us with a broader audience.

Employee Engagement:

· Work with Marketing Communications Manager/Human Resources Manager on fostering an environment of support and employee well-being.

· Manage employee anniversary recognition program.

· Participate in Fun Committee activities.

Qualifications

· Proficient in Microsoft Office Suite

· Experience with Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign, Premiere)

· Experience with website management (CMS)

· Experience with CRM or lead management systems

· Experience with video storyboarding, scripting, and editing

· Excellent written and verbal communication skills

· Creative yet critical thinker, organized, able to handle multiple projects and consistently meet deadlines

· Experience working effectively in cross-functional / inter-departmental teams

· 2-3 years professional experience; BA/BS Marketing, Communications, English, or comparable degree preferred.

Job Type: Full-time

Pay: $70,000.00 - $85,000.00 per year

Benefits:

Flexible schedule
Health insurance
Paid time off

Schedule:

8 hour shift

Ability to Relocate:

Spokane Valley, WA 99212: Relocate before starting work (Required)

Work Location: In person

Hotstart, Inc.

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Digital Marketing Specialist