Bilingual (English/ Chinese) Marketing and Social Media Specialist

Leading City of Industry, California Asian Food Importer and Distributor is seeking a Marketing and Social Media Specialist who has experience in the food industry and who is bilingual in English and Chinese.

Gemini Food Corporation is a very well-established Asian food import and distribution company located in City of Industry, California. Together with our sister company located in the San Francisco Bay Area, we have a sales area that covers the US nationwide. We are a leading company in the Asian food import industry with healthy sales and strong management. We are looking for a Marketing and Social Media Specialist with experience in the Asian food business and an ability to speak Chinese (either Mandarin or Cantonese).

Gemini sources product both locally in the USA and in Asia. However, most of our exclusive supplier relationships are with Asian-based companies. Therefore, an ability to speak Chinese is essential for this position.

Our company website - http://geminifoodcorp.com/

Position characteristics: The role of Marketing and Social Media Specialist at Gemini Food is defined by its alignment with our core values, encompassing honesty, integrity, respect, diversity, and a commitment to prioritizing safety for all stakeholders. Responsibilities include the observation of the market trend and collection of market data to uncover trends and insights. Collaborating closely with our Sales Team Members, contributions will be made to execute a diverse range of marketing activities aimed at driving brand visibility and growth. Additionally, as a Marketing and Social Media Specialist, active participation in marketing events will occur, following the guidelines set by the Sales and Business Development Manager. Expertise in social media marketing is essential for enhancing the Company and our representing brand's online presence and effectively engaging the audience. This role requires working independently. Strong analytical skills and planning capabilities are also essential for successful project execution that contributes to marketing success. Exceptional interpersonal and communication skills are a prerequisite, as is a proven track record in effective project management. The dynamic nature of the industry also calls for adaptability. The role requires the ability to work autonomously within a swiftly evolving environment.

Job description includes (but not limited to):

· Reported to the Sales and Business Development Team: Function as Gemini's primary marketing representative, gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.

· Occasionally conduct store visits with Sales Team to observe evolving market trends and changes. A critical aspect of this role involves analyzing the market competitiveness of our products and portfolio, providing insightful suggestions to both the Sales and Business Development teams.

· Organize and coordinate various marketing events for the company. This includes direct collaboration with event organizers to ensure seamless setup and resource allocation. Furthermore, you'll be responsible for executing marketing events, ensuring they align with our objectives.

· Play a pivotal role in social media marketing, contributing to the creation and execution of engaging content that amplifies our brand presence.

· Maintain and update the company website and other social media platforms, ensuring that information remains current and relevant in a timely manner.

· Arrange demo schedules with stores and efficiently coordinate other marketing events to maximize their impact.

· Keep our product catalog up to date by promptly including new items as they arrive. Additionally, contribute to the creation of a new printed product catalog on an annual basis.

· Collaborate closely with the Sales and Business Development team to gain insights into upcoming projects, potential supply sources, and to collect essential marketing data and feedback.

· Draft compelling marketing proposals and well-structured plans to engage and collaborate effectively with vendors.

· Up to 20% travel, and weekend work may be required to support various marketing activities, ensuring our brand's representation remains strong across different locations.

Behaviors and Skills:

Some of the behaviors necessary to perform this position will include -

▪ Communicates clearly and candidly

▪ Speaks both English and Chinese

▪ Has a team orientation

▪ Executes tasks efficiently

▪ Strong numerical; and analytical skills

▪ Is resourceful, flexible, and results-oriented

Responsibilities:
- Develop and implement social media strategies to increase brand awareness and engagement
- Create and curate engaging content for social media platforms, including written posts, images, videos, and graphics
- Monitor social media channels for trends, news, and feedback
- Engage with followers and respond to comments and messages in a timely manner
- Collaborate with cross-functional teams to ensure brand consistency across all digital platforms
- Conduct research on industry trends and competitors to inform social media strategies
- Analyze social media data and generate reports on key metrics
- Stay up-to-date with the latest social media best practices and technologies

Experience:
- Proven work experience as a Social Media Specialist or similar role
- In-depth knowledge of various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, etc.
- Familiarity with digital marketing concepts and best practices
- Excellent written and verbal communication skills
- Strong attention to detail and proofreading skills
- Experience with e-commerce platforms is a plus
- Basic knowledge of web design principles and HTML/CSS is a plus
- Proficiency in photography and video editing software is a plus

If you are passionate about digital marketing, have a creative mindset, and enjoy staying up-to-date with the latest social media trends, we would love to hear from you. Join our team as a Social Media Specialist and help us take our brand's online presence to the next level. Apply now!

Qualifications:

▪ BA in Marketing, Business, or a related field; with at least 3 years of experience in marketing

▪ Solid social media marketing experience

▪ An ability to speak Chinese (Mandarin or Cantonese) as well as English

▪ Effective communication (verbal and written), interpersonal and organizational skills along with analytical and problem-solving abilities

▪ Ability to express technical concepts to both technical and non-technical audiences

▪ Proficiency in Microsoft Outlook, PowerPoint, Excel and Word. Will provide training on ERP.

▪ Working knowledge of GMP, HACCP, basic quality testing and safety issues; as well as experience working with the US Health Dept., the FDA or the USDA preferred, including experience with import compliance

▪ The successful candidate should be resourceful, independent, flexible, and able to problem-solve creatively.

Gemini Foods offers a full benefits package, including medical insurance and a 401K plan for qualifying employees.

Contact Information

Email: geminifoodinc@gmail.com

Gemini Food Corp. participates in E-Verify and is an Equal Opportunity Employer.

All information received is kept strictly confidential.

Job Type: Full-time

Pay: $24.50 - $28.00 per hour

Expected hours: 40 per week

Benefits:

401(k) matching
Dental insurance
Flexible spending account
Health insurance
Paid time off
Retirement plan
Vision insurance

Schedule:

8 hour shift
Monday to Friday
Weekends as needed

Experience:

Marketing: 3 years (Required)
Social media marketing: 3 years (Required)

Language:

Mandarin (Required)
Cantonese (Required)

Work Location: In person

Gemini Food Corp.

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