COMPANY OVERVIEW

Freshine Products Inc is a dynamic organization and the proud owner of well-known consumer brands such as Wavytalk, a leading hair styling tools brand. At Freshine, we are dedicated to providing high-quality products that elevate the beauty and wellness routines of our customers. As we continue to expand our brand presence and reach new heights, we are in search of a motivated and creative Marketing Specialist to join our team.

POSITION OVERVIEW

We are looking for a versatile individual who will be responsible for managing social media, content creation, and influencer partnerships for two of our company brands. The Marketing Specialist will play a key role in driving brand awareness, engagement, and growth across various digital platforms.

Responsibilities:

SOCIAL MEDIA MANAGEMENT:

Develop and implement social media strategies and content calendars, ensuring alignment with brand objectives and target audience preferences.
Create high-quality, engaging content (e.g., posts, videos, stories) that showcases the unique features and benefits of our products.
Manage social media accounts, including content creation, scheduling, monitoring, and community engagement.
Plan and execute social media advertising campaigns across platforms such as Facebook, Instagram, and TikTok, targeting relevant audience segments and optimizing ad performance.
Monitor social media trends, industry news, and competitor activities to identify opportunities for growth and engagement.
Analyze social media performance metrics and campaign effectiveness to optimize strategies and drive results.

INFLUENCER & PARTNERSHIPS:

Oversee the ambassador program for Wavytalk, including recruitment, communication, and relationship management with ambassadors.
Identify and connect with industry professionals to endorse and recommend our products.
Support the sourcing, outreach, and engagement of top-tier influencers to collaborate on sponsored content and brand partnerships.

OTHERS:

Collaborate with the marketing team to develop and execute integrated marketing campaigns across various channels.
Stay updated on emerging trends, technologies, and best practices in social media marketing and influencer partnerships.
Support the planning and execution of brand events, including product launches, promotional campaigns, and trade shows, by coordinating logistics, liaising with vendors, and ensuring brand representation.

Job Type: Contract

Pay: $32.00 - $38.00 per hour

Expected hours: 35 – 40 per week

Benefits:

Dental insurance
Employee discount
Health insurance
Paid time off

Schedule:

Monday to Friday

Ability to Relocate:

New York, NY 10016: Relocate before starting work (Required)

Work Location: Hybrid remote in New York, NY 10016

Freshine Products Inc. (dba Wavytalk)

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Marketing Specialist