Description:

*HYBRID REMOTE – North / Central Florida Area (Jacksonville, Gainesville, or Ocala)*

GENERAL DESCRIPTION:

Under the direction of the Director of Strategic Communications, the Associate Director, Digital Marketing and Community Relations/Digital Marketing is responsible for implementing and managing comprehensive digital marketing strategies to enhance the online presence and visibility of the ECS brand as well as strengthen relationships pertaining to the agency’s presence in the community. This role involves overseeing various digital channels, creating, and optimizing campaigns, analyzing performance metrics, and collaborating cross-functionally with teams to help meet objectives. This person will be responsible for initiating and creating long-term digital marketing campaigns as well as spearheading spot advertising and marketing solutions. The ideal candidate should have experience in marketing campaigns, design, copywriting, video production, social media implementation and management.

MAJOR RESPONSIBILITIES:

Digital Strategy:

Manage and execute the digital strategy aligned with ECS goals and mission.
Plan, execute and optimize multi-channel digital marketing campaigns including, but not limited to SEO, social media, email marketing and display advertising.
Develop creative concepts for video content that connect with target audience.
Manage all aspects of video shoots, including pre/post- production and editing.
Strategize storytelling initiatives. Interview subjects and write content.
Coordinate the distribution of video content across various digital channels and platforms.
Manage and maintain website updates and design.
Optimize website and social media channels for SEO as well as usability.

Strategic Brand Support

Work with Strategic Communications Director for marketing goals and results.
Identify companies and build relationships for support and media opportunities.
Work in conjunction with the ECS Outreach team to strengthen relationships with existing community partners and identify new opportunities for collaboration.
Build network of community partners and help identify individuals to serve on emerging ECS advocacy boards to advance the mission of the organization through fundraising.
Assist with recruitment of volunteers and interns in key markets of organization to help bring awareness in underserved communities.
Foster an environment of cohesiveness, collaboration and achievement and ensure accountability for excellence through clearly defined and measurable goals. Create a climate that promotes respect for others and acceptance of alternative ideas and approaches, as well as the highest ethical standards and practices. Embrace diversity as a strategic advantage.
Assist in coordination of public relations needs.
Co-supervise student interns.
Other duties as assigned.

Requirements:

QUALIFICATIONS:

Bachelor’s degree in marketing, journalism, communications, or related field.
A minimum of five (5) years’ experience in communications, marketing, content development or related field.

SKILLS, KNOWLEDGE, AND ABILITIES:

Experience in video production, editing, writing.
Experience working with non-profit organizations.
Proficency in Microsoft Office Suite, Google platforms, WordPress, Email marketing systems, major Social Media platforms Knowledge of data tracking tools associated with analytics.
Experience in multi-social posting through programs such as Hootsuite.
Experience in general graphic design software programs such as Canva.
Strong verbal and written communication skills, as well as keen proofreading skills.
Ability to learn and process information quickly.
Strong familiarity with Adobe suite tools preferred.
Knowledge of search engine optimization and Internet ranking for web content.
Effective communication skills (written, verbal and oral/presentation).
Commitment to organizational values of nurturing Learning, Community, and Growth.

CERTIFICATIONS:

Valid Driver’s License
Certificates of acknowledgement required: Conflict of Interest, Code of Ethics, Confidentiality agreements, IT Systems and Security, Anti-Fraud, HR Employee Acknowledgement Form.
Applicants must successfully pass a drug screen and background check as a condition of employment.

ENVIRONMENTAL CONDITIONS (Hybrid Work Position):

This is a hybrid work position, which means you will have the flexibility to work from your preferred location. As a hybrid employee, it is essential that you have access to a quiet and professional work environment that is conducive to focused and productive work when you are not in the office.

To succeed in this role, you will need:

Reliable Internet Connection: You will need to provide your own high-speed and stable internet connection which is necessary to ensure seamless communication, access to online tools, and the ability to collaborate with team members effectively.
Suitable Workspace: You should have a dedicated workspace that is free from distractions and provides a comfortable and ergonomic setup. This includes a suitable desk, chair, and appropriate lighting that ensure your health and comfort during work hours.
Minimal Background Noise: Since remote work involves virtual meetings and calls, it is important to minimize background noise and maintain a professional environment. Having a quiet space free from disruptions is crucial during client interactions, team discussions, and video conferences.
Equipment and Technology: The agency will provide you with a computer/laptop, headset, and any other necessary equipment required to perform your job functions remotely. You must follow all agency policies regarding regularly updating software, maintaining cybersecurity measures, and protecting confidential information.
Time Management and Independence: Hybrid work requires self-discipline and an ability to manage your time efficiently. You should be able to work autonomously, prioritize tasks effectively, and meet deadlines without direct supervision.

Please note that during the hiring process, we may request a tour of your remote workspace to ensure an appropriate work environment. Remember, maintaining a professional and conducive work setting is important for your success and overall satisfaction in this remote position.

PHYSICAL DEMANDS (Office Remote Job):

While working in a remote office setting, physical demands are generally minimal. However, it is important to be aware of certain considerations related to ergonomics and health. Please take note of the following:

Ergonomic Workspace: Setting up an ergonomic workstation is essential to promote comfort and prevent potential physical strains. This includes having a proper chair, desk, and computer setup that ensures good posture and minimizes the risk of musculoskeletal issues.
Computer Usage: Most of the work will involve computer-based tasks, such as using software applications, typing, and utilizing online communication tools. It is important to be mindful of your posture, take regular breaks for stretching or resting your eyes, and maintain appropriate lighting conditions.
Movement and Stretching: While not a physical demand in the traditional sense, it is crucial to incorporate movement and stretching into your remote work routine. Regular breaks to stand up, walk, stretch, or exercise can improve circulation, reduce muscle tension, and enhance overall well-being.
Self-care and Wellness: Working remotely can blur the line between work and personal life. Prioritizing self-care and creating a healthy work-life balance is crucial. It is important to maintain regular exercise, eat balanced meals, and practice self-care activities to support both your physical and mental well-being.

Episcopal Children's Services Inc

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Associate Director of Digital Marketing & Community Relations