Eagle Rock Properties, headquartered in New York, is a full-service real estate firm offering investment management, property management, and construction management services. With a team of over 275 professionals, we specialize in rental apartment communities across the Northeast and Mid-Atlantic regions of the United States. Under the leader of our executives- who have owned and managed properties for more than 30 years, Eagle Rock Properties has emerged as a pioneering force in the industry.

We are seeking a talented and driven Digital Marketing Specialist to join our dynamic team in Plainview, NY. The ideal candidate will be a savvy digital trendsetter who thrives on innovation and is passionate about crafting compelling marketing campaigns that resonate with diverse audiences.

Responsibilities include:

Developing and implementing effective search engine optimization (SEO) strategies
Measuring the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
Collaborating with the marketing team to guide A/B testing and conversion optimization
Crafting and executing email marketing campaigns that drive engagement and generate leads
Assisting with strategic development for SEO campaigns, starting from kick-off and extending thru post-launch and analysis stages
Preparing website technical audits to identify areas of concern from an SEO perspective
Manage relationship with website consultant to ensure website content is up-to-date, accurate,
Report on the performance of all digital marketing campaigns
Monitor competitors' and industry based digital marketing activities and identify opportunities for improvement.
Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to enhance performance.

Qualifications:

Proven work experience as a Digital Marketing Specialist or Digital Marketing Manager
Growing technical knowledge, including HTML, SEO/SEM, CRM, Google analytics and search platforms, content management solutions, email marketing and automation, and analytical software
Experience with A/B testing and other testing metrics
Ability to work in a fast-paced, team-oriented environment
Strong analytical skills and data-driven thinking
Excellent communication and project management skills
Bachelor's degree in Marketing, Digital technologies, or related field

ALL Resumes will be held in the utmost confidentiality and no current employers will be contacted without permission.

Eagle Rock Management provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics

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Digital Marketing Specialist