The Opportunity:

The Senior Marketing Associate – Ecomm is an exciting role at Dickinson Brands charged with managing our digital presence and strategy for sales-driving tactics, driving results, analyzing results and recommending optimizations. It will enhance our internal knowledge and performance in digital marketing by planning and executing our overall brand strategy on various digital platforms for the Dickinson’s, Humphreys, and T.N. Dickinson’s brands and ensuring integration throughout the digital ecosystem to maximize our visibility, improve our consumer journey, and drive sales. While ecommerce is the main focus, this role will also help support other elements within the marketing function, such as supporting creative asset management, supporting international expansion on the web, and providing input for other brand management activities such as new product ideation and trend-watching.

Responsibilities:

Manage the digital presence for our three brands, oversee creative updates, ensure consistency of tone of voice & brand expression, and drive interconnectivity throughout the digital marketing ecosystem. This includes leveraging tools to help bolster online presence and sales, as well as improving our “findability” via paid search and SEO.
Be the marketing lead on Direct-to-Consumer promotional planning & assortment, and related inter- and intra-team communications. This includes assessing the online consumer experience and ecommerce sales and marketing tactic measurements, and liaising with I.T. and Customer Service to recommend and guide improvements.
Be a key marketing contact for international expansion digitally, including supporting development of international websites (content reviews, liaising with I.T. on website build projects).

More specifically:

Manage digital presence:

Drive retailer .com and Amazon marketing:

Be the lead marketing contact for Advantage, our agency who manages search & advertising for us on Amazon.com, Walmart.com and target.com.
Translate marketing objectives and strategies into digital programs – search and advertising – on various retailer .com sites and Amazon
Partner with agencies to solidify strategy and to execute high-performing programs wherever we are sold online, balancing sales goals and ROI goals
Conduct (at minimum) quarterly audits to ensure all packaging images, our product portfolio, lifestyle shots, and A+ content are up to date and meeting retailers’ standards
Partner with Advantage to ensure online brand content is SEO-friendly, from product naming to A+ content, and that it properly links back to websites where necessary
Lead periodic updates to the creative content on digital storefronts in partnership with Advantage
Set and monitor budget and KPIs; discuss and deploy optimizations with Advantage.

Serve as key liaison and manage agency relationships with content-upload agencies and marketing support agencies:

Manage Syndigo for content updates beyond Walmart.com and target.com. Review contracts and ensure we are fully utilizing the agency, and/or recommend changes to the relationship.
Manage BazaarVoice to ensure our ratings & reviews program is functioning properly. Liaise with the agency for contract updates, global programs, and to channel communications through to I.T. as needed. Learn about BazaarVoice capabilities and recommend whether we should broaden our scope with them.

Manage website content:

Routinely review our brand websites to ensure everything looks right (i.e. that fonts haven’t mysteriously changed, or images shrunken, etc. and that they are running smoothly (easy to place orders and to navigate). If issues are noted, review with I.T. for solutions.
Identify when web content updates are needed, such as incorporating new imagery, new messaging, new products. Align within Marketing and then partner with I.T. to put the changes into action.

Lead strategy and oversee execution of Organic & Paid Search for all three brands

Translate brand marketing objectives and strategies into Search objectives
Manage relationship with external Paid Search Consultant
Review results and align on optimizations
Manage budget
Report on KPIs and recommend changes in alignment with the Paid Search Consultant

Lead SEO evaluation, and champion improvements:

Ensure web copy is SEO-friendly. Learn and apply best practices and align on any recommended copy changes within Marketing. As needed, manage external agency to assist in SEO
Engage in SEO conversations and optimizations with Advantage for retailers’ .com sites and Amazon, including product naming conventions and PDP details
Partner with agency on strategies for keywords, backlinking, blog mentions, gaining authority and improving rankings for each brand

Lead Direct-to-Consumer (DTC) Marketing:

Partner with I.T. and other Marketing colleagues to launch T.N. Dickinson’s into Direct-to-Consumer ecommerce to help grow sales, leverage critical digital marketing tools, and data for more effective & efficient marketing.
Work within marketing team to recommend product bundles and promotions for all three of our brands. Align within Marketing and inform I.T. to execute.
Ensure clear communication within Marketing team and across teams. Enable strategic linkage of DTC, Search, Social Media, Customer Service content through open communication about updates, promotional timing, and any issues.
Manage the consumer experience from website interaction all the way through the unboxing experience, making sure we are on-brand and cost effective.
Liaise with Social Media/PR manager, search consultant to ensure aligned remarketing strategy is being executed.
Incorporate DTC offers and messaging into broader email marketing programs and other CRM efforts.
Manage agency retargeting/remarketing programs such as “follow me” ads and creating lookalike audiences.
Track and report on DTC sales results and liaise with Customer Service to share any major consumer issues with the Marketing team. Recommend optimizations to marketing programs and consumer experience to optimize learning and sales.

Support international expansion:

Partner with I.T. for timely set up of international websites
Shepherd content development process with international marketing partners
Review content to ensure it is on-brand, on-strategy, and that claims are substantiated
Participate in conference calls with international markets as needed.

Potential future area of responsibility -- Support digital corporate initiatives:

Conduct periodic reviews of corporate website for Dickinson Brands Inc. in partnership with I.T. Recommend updates to dickinsonbrands.com site to reflect all three brands in an engaging, informative manner.
Strengthen appeal, useability, and sell story on American Distilling website. Lead content planning, and partner with I.T. for execution.
Partner with business colleagues to ensure site meets their needs (e.g. International Sales, Finance, Marketing, R&D).

The Senior Marketing Associate – Ecomm will report to the Marketing V.P. and will be an active member of the Marketing Team. As part of this role, there will also be heavy interaction with our Creative Director, I.T., V.P. of International Sales, Social & PR Manager, and multiple agencies.

The right candidate for this job must have experience and expertise in digital marketing, including managing businesses on Amazon and other ecomm platforms. They should be a creative marketing thinker, well-equipped to strategize and think out of the box, balanced with analytical capabilities such as monitoring program results, interpreting KPIs and recommending optimizations, budget management, and sales performance data analysis. Consumer focus is critical, as is understanding of brand management and brand strategy. Being results-oriented, collaborative, a clear communicator, and a hands-on team player is a must.

Job Qualifications

Education: Bachelor’s degree in Marketing or a related field
2+ years of relevant ecomm/digital marketing experience including managing brands on Amazon
Basic understanding of SEO is required, with the desire to learn more and apply learnings
File management & data organization/experience using Google Drive is a plus
Strong intra-team leadership qualities and track-record of effectively working with other departments/teams
Strong organizational skills, attention to detail and project management
Strong analytical skills and understanding of KPI's for digital media
Demonstrated track-record of executional excellence
Interest and experience in executing on brand marketing touchpoints
Experience in ensuring brand voice is consistent and creative is “on-brand”
Quick turnaround and tenacity are important, along with the ability to proactively problem-solve and work cooperatively with others
Self-motivated, positive, hard-working and passionate
Good oral and written communicator capable of giving clear and succinct communication to creatives or executive summaries to senior management
Strong experience using MS Office Suite including, Excel, Power Point, Outlook, etc.
CRM (Zendesk) experience a plus.
Google certifications are a plus.
Experience with GA4 / Google analytics is a plus.
Experience with remarketing is a plus.

Schedule:

Full time

Position is a hybrid between in office work and remote work

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Life insurance
Paid time off
Vision insurance

Schedule:

Day shift
Monday to Friday

Education:

Bachelor's (Preferred)

Experience:

E-commerce/Digital: 2 years (Required)

Ability to Relocate:

East Hampton, CT 06424: Relocate before starting work (Required)

Work Location: Hybrid remote in East Hampton, CT 06424

Dickinson Brands, Inc.

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