About us:

If you have a passion for people and pet wellness, we'd love to hear from you. Cheef is one of the fastest growing digital marketing companies in the CBD wellness space and we are looking for exceptional talent to join us on this exciting journey!

HolistaPet is a Los Angeles-based holistic health & wellness company in the organic supplement and products for Pets. We are now looking to hire an in-house Email Marketing Manager to join our growing team.

Our mission is to educate the world about the power of natural, safe, and effective all natural and organic health supplements. Through our brand we want to bring back the stability, balance, and equilibrium that your pets ware meant to have. It’s our aim to provide access to useful education, research, and share with you real customer experiences through forums, social media, and news articles.

The Email Marketing Manager will be responsible for growing our customer retention and acquisition marketing efforts. The ideal candidate is someone with extended Klaviyo experience, self-motivated, highly collaborative with strong communication skills. Ideally the right candidate has some experience in the health and wellness and/or CBD industry. This position will be reporting to our Director of Marketing.

Responsibilities

Manage email marketing: strategy, calendaring, implementation, execution, optimization, monitoring, reporting and analysis to increase revenue
Lead the planning and execution of ongoing campaign optimization efforts through bringing e-commerce conversion, increase repeat purchase and retention rates across our email, text and loyalty program customer bases
Identify new opportunities for automated and personalized lifecycle marketing programs.
Brainstorm ways to improve customer experience through cross-channel (email & SMS) campaigns
Drive A/B testing including design, KPI definition, implementation, and measurement
Effectively manage email service provider platform, such as Klayvio. Within the platform, you will be manipulating HTML, segmenting audiences, setting up A/B tests, and serving as a final quality assurance check before campaigns are launched
Develop email templates and audience segmentation strategies to improve email acquisition efforts
Monitor and report on email performance, leading to the continuous improvement of user experience and overall ROI
Creating scalable processes and ensure best practices in lead generation, reporting, and analytics
Leveraging marketing automation and lead management to streamline, automate and measure all marketing programs and workflows
Present results and recommendations to senior level management on a regular basis
Work with other business departments and agencies including, copywriters, designers, HTML and database developers, and business development
Use database management skills to target customers based on behaviors and demographics.
Continually optimize subject lines, email content and audiences to maximize open rates, click rates and conversion rates

Qualifications

4+ Years of relevant ecommerce email marketing experience
2+ Years of experience in Klaviyo
Must have a passion for pets and their health and wellness
Proven track record of creating, implementing, and optimizing complex email programs to meet business goals
Effectively manage Email campaigns with strong organizational, communication, and coordination skills
Strong project management skills with the ability to monitor multiple projects simultaneously and overcome obstacles
Ability to interpret and analyze data from multiple sources and uncover actionable insight
Superior analytical and problem-solving skills, demonstrating the ability to understand key performance drivers and ability to execute against findings
Strong copywriter knowledge with ability to adapt voice and tone across multiple brands
Ability to work independently as well as build effective working relationships with cross-functional teams
Impeccable attention to detail, deadlines, and accuracy with minimum supervision
Experience at a large consumer Internet/ecommerce company or agency is a plus
Knowledge of email best practices including targeted lists, subject lines, messaging, campaign tracking, deliverability and CAN-SPAM/anti-spam legislation
Hands-on experience with email service provider
Working knowledge of Analytics - such as data analytics, google analytics, klaviyo analytics

Job Type: Full-time

Pay: $90,000.00 - $120,000.00 per year

Benefits:

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

Schedule:

8 hour shift
Monday to Friday

Supplemental pay types:

Bonus opportunities

Application Question(s):

Are you comfortable working in an onsite setting? (REQUIRED)

Experience:

Email marketing: 3 years (Required)
Klaviyo: 2 years (Required)
Analytics: 1 year (Required)

Work Location: In person

Cheef Holdings Inc

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