Grounded by a compelling mission, core values, and compassion for people, CDPHP and its family of companies offer a strong foundation for a rewarding career. Established in 1984, CDPHP is a physician-founded, member-focused, and community-based not-for-profit health plan that offers high-quality affordable health insurance to members throughout New York. The company values people, quality, innovation, and community, and its corporate culture supports those values wholeheartedly. CDPHP is committed to fostering a culture of belonging and takes a wholistic approach to diversity, equity, and inclusion. At CDPHP, the employees have a voice and are encouraged to make an impact at both the company and community levels through engagement and volunteer opportunities. CDPHP invests in employees who share these values and invites you to be a part of that experience.

In this role, the Digital Marketing & UX Specialist I assists in the design, development, testing, and implementation of e-marketing initiatives, web pages and updates, and mobile applications using the enterprise content management system. The Digital Marketing & UX Specialist I works as a liaison with business owners to understand their needs and execute changes while maintaining established corporate style guidelines. Supports and advocates for optimal user experience. The Digital Marketing & UX Specialist I assists in the generation of digital campaign and website utilization reports as needed and provides recommendations for improvement. The Digital Marketing & UX Specialist I is an enthusiastic team player, a critical thinker, and has strong problem solving skills.

QUALIFICATIONS:

Three (3) years’ experience maintaining business web sites.
Bachelor’s degree or four (4) years of equivalent experience required.
Three (3) year’s experience content management systems (CMS) required. Experience using Sitecore CMS preferred.
Three (3) year’s experience in Web-based graphic user interface (GIU) and user experience advocacy preferred.
Two (2) year’s experience in B2B and B2C web marketing activities including search engine marketing (native and PPC), e-mail marketing, banner advertising and affiliate marketing.
Skilled in digital marketing techniques, including search marketing (PPC and SEO), social media, e-mail, display, and optimization.
Skilled in web analytics reporting, analysis, and goal optimization recommendation. Direct experience in Google Analytics is desirable.
Competent critical thinking and problem solving abilities required.

CDPHP salary ranges are designed to be competitive with room for professional and financial growth. Individual compensation is based on several factors unique to each candidate, such as work experience, qualifications, and skills. In addition to cash compensation, CDPHP employees may be eligible for an incentive payment, a discretionary cash reward based on employee and company performance. Some roles may also be eligible for overtime pay.

CDPHP compensation packages go far beyond just salary. The company offers a comprehensive total rewards package that includes award-winning health care coverage, health care dollars, a generous paid time off allowance, employee assistance programs, flexible work environment, and much more. Learn about all CDPHP employee benefits at https://www.cdphp.com/about-us/jobs/benefits.

As an Equal Opportunity / Affirmative Action Employer, CDPHP will not discriminate in its employment practices on the basis of race, color, creed, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, transgender status, age, national origin, marital status, citizenship, disability, criminal record, genetic information, predisposition or carrier status, status with respect to receiving public assistance, domestic violence victim status, protected veterans status, or any other characteristics protected under applicable law. To that end, all qualified applicants will receive consideration for employment without regard to any such protected status.

CDPHP and its family of companies include subsidiaries Strategic Solutions Management Consultants (SSMC), Practice Support Services (PSS), and ConnectRx Services, LLC.

CAPITAL DISTRICT PHYSICIANS HEALTH PLAN INC

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Digital Marketing and UX Specialist I