Benjamin is looking for a Product Marketing Manager for our debit and card programs to join our fast growing company!

At Benjamin, we're passionate about rewarding everyday actions through our MoMo’s (Money Moments). We want to make earning rewards fun and engaging, just like your favorite game! Our team is constantly innovating to bring you the best deals and experiences, connecting you with the brands you love. And now, we're making your life even more rewarding by implementing debit and credit card programs! Get ready to unlock a whole new level of earning potential.

As a Product Marketing Manager for Debit & Credit, you will be a leader in our card manager programs. This role will drive and defend the consumer advertising and brand marketing for a Benjamin debit and credit card programs,, and must be able to deliver with hands-on management of creative execution, lifecycle marketing, acquisition strategies, and promotion.

Responsibilities:

Create and execute full-funnel marketing campaigns that drive revenue growth via acquisition, adoption and utilization within target customer accounts.
Develop and manage end-to-end campaigns, from ideation and planning to execution and reporting.
Collaborate with demand generation, product marketing, operations and sales teams to create and execute campaigns that are aligned with business goals.
Analyze customer data to identify trends and insights that inform campaign strategy.
Manage customer segmentation and targeting to ensure that campaigns are personalized and relevant to the customer.
Collaborate with content and creative teams to create compelling messaging and visuals that resonate with customers.
Monitor campaign performance and use data to optimize campaigns for maximum impact.
Collaborate with customer success and product teams to identify opportunities for customer advocacy and referrals.
Define the target audience, positioning, messaging, and channel strategy- rooted in clear objectives and insights
Carry out multiple aspects of the product marketing lifecycle: targeted outreach and segmentation strategy, education and engagement campaigns, and ecosystem partnerships.
Work as a flexible member of a small marketing team, leaning into new and different projects, audience segments and areas as needed
Stay up to date with industry trends and best practices, and continuously improve campaign performance.
Work closely with Performance Marketing Team and Creative Team and craft creative briefs for internal and external creative teams to ensure we produce resonant creatives across all performance channels - that are both on-brand and deliver excellent KPIs.
Lead, drive and refine team processes
Creatively iterate on channel strategy including ongoing hypothesis formation and calendar building

Qualifications

2+ years of digital marketing experience, preferably in apps/and or debit/credit card programs
Previous experience from working with credit card / debit card program marketing
Strong experience in developing/driving impactful creative campaigns and excellent creative and aesthetic judgment.
A KPI and results-oriented person, capable of driving both tactical optimizations and media mix strategy and recommendations.
Strong analytical skills that help you utilize the purchase data and do data driven analysis and decisions
Desire to own projects through their full lifecycle: ideation, execution, and analysis.
Excellent written and verbal communication skills

Job Type: Full-time

Pay: $90,000.00 - $120,000.00 per year

Benefits:

Dental insurance
Health insurance
Paid time off
Vision insurance

Experience level:

2 years

Schedule:

Monday to Friday

Experience:

Debit/Credit Card Programs: 2 years (Required)
Digital marketing: 2 years (Required)
Full Funnel Marketing Campaign: 2 years (Required)

Work Location: Remote

Benjamin

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Product Marketing Manager