Position Overview

The role of the SVP, Member Engagement & Development Eastern Region is to provide leadership, guidance and advocacy to 4A’s membership leveraging 4A’s resources and benefits. In addition, the role will be the primary new member development lead responsible to drive growth for the eastern region.

Qualities essential to thrive in this role:

Excellent communication and consultative skills
Problem-solving and resolution skills
Passion for the marketing industry and the agency community
Emotional intelligence
Deep understanding of agency business management, agency operations and ad industry dynamics and trends
Attention to detail and project management skills
Ability to manage multiple priorities simultaneously
Member service mindset
Collaboration

Position Responsibilities

Member Engagement:

Consult with member agencies providing guidance on business issues as well as maximize awareness and utilization of 4A’s resources, especially as it pertains to business management, talent development, new business, strategic insight and industry trends.
Maintain ongoing dialogue with agency principals and other key staff to ensure relevance and impact.
Meet live with members’ executive team to consult on business challenges and needs and review engagement and membership ROI annually, with quarterly check-ins.
Conduct annual planning with members to assess and advise on engagement and investment with the 4A’s including membership, events, training, and other activities/products that meet the business needs and goals for the year.
Monitor satisfaction with the 4A’s and ensure that news, industry best practices, and other relevant member assets are consistently provided to members.
Proactively advocate, respond, and address member needs.

Member Community Leadership:

Plan and administer regional board meetings and cultivate a diverse pool of candidates for national Board of Directors.
Work with local agency leaders to bring 4A’s programs that showcase thought leadership, guidance and inspiration and address key needs of member agencies.
Plan and administer C-Suite Forum meetings. Recruit speakers and guests, organize agency tours, coordinate meeting agendas and ensure maximum participation.

New Member Growth:

Proactively identify and pitch qualified agency prospects into membership.
Make presentations to agency prospect leadership, engage other subject matter experts within the 4A’s to support member development, closing new members and leading the onboarding of new members.
Responsibility towards meeting or exceeding new member growth goals set for the region.
Engage with existing members during yearly renewal discussions to help assess new member dues and secure member renewal.

15+ years of advertising industry experience, preferably with management experience at a member agency
Highly fluent with digital marketing practices
Comprehensive understanding of the advertising and marketing communications industry and on-going student of new developments impacting it
Strong interpersonal skills - comfortable engaging with all levels of personnel in member agencies and at the 4A’s
Strong selling skills – able to assess a client’s needs and make recommendations
Highly organized, able to juggle multiple priorities
Ability to work independently
Strong team player, able to collaborate well with others regardless of distance
Comfortable making decisions
Capable administrator who can assume a wide range of responsibilities and effectively execute multi-faceted projects
Strong presentation skills
Available for regular travel

About the 4A’s: a 501(c)(6) non-profit association

We focus on core values of Passion, Agility, Curiosity and Collaboration as we partner together to support and champion 4A’s members to help their business thrive as we also strive to move the industry forward.

Great team with strong mission and energy
Summer Fridays
Week off between Christmas & New Year Holidays
Enviable work/life integration
Volunteer Days

What We Do:

Our mission is to empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. Our promise to our members? We aim to be an indispensable resource that is as accessible as their own agency team.

We are dedicated to, and vested in, our members’ success, just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. And we champion the infinite power of creativity and value agencies bring in driving business growth and powerful cultural change. The 4A’s drives business.

With a focus on advocacy, talent, and impact, we provide community, thought leadership, research, guidance and best-in-class training that enable agencies to innovate, evolve and grow.

The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. Today the organization serves more than 600 member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations & sustainability team, who advocate for policies to support the industry; and the 4A’s Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry. Our vision for the future? Improve the health of the industry through the power of collective experience, expertise and impact. We are the 4A’s—empowering your success.

The 4A’s is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel policies are applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.

American Association of Advertising Agencies, Inc

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SVP, Member Engagement & Development - Eastern Region