Product Marketing Manager

AC Infinity is a pioneer in environmental controls, empowering anyone to create the ideal environment for any application. We are looking for one creative individual to manage our product's messaging, positioning, and the overall go-to-market strategy, which includes how the product is presented on the website and in ads. This role involves understanding both our product in-depth and our market's needs, crafting compelling messaging and positioning, driving customer engagement and adoption, and contributing to revenue growth.

Please be ready to present a portfolio that you created or collaborated on, consisting of digital ads, infographics, posters, packaging and other creative materials that demonstrate strong marketing, design, and copywriting skills . This is an onsite position at our office and is not remote/hybrid.

Job Duties Overview

· Conduct research to thoroughly understand our products, its features, advantages, and its target audience, which helps in creating more targeted and effective presentation of our products. Understand the competitive landscape and the needs of the target customers for each specific product line.

· Develop positioning and compelling product messaging that highlights unique selling points and value proposition that will be utilized for various mediums ranging for website listings to printed pamphlets to video ads. Closely monitor customer feedback and work on adapting strategies based on customer needs and market trends.

· Collaborating with other teams, lead in the final presentation, design, and copy for product listings, infographics, advertising campaigns, social media posts, email marketing, brochures, and other promotional materials.

· Collaborate with creative team to copywrite and storyboard various product explainer videos and marketing ad videos. .

· Coordinate with sales, marketing, and product development teams on product launches and marketing campaigns.

Requirements

· Bachelor’s degree in Marketing, Advertising, Design, Communications, or related field.

· Minimum of 3 years’ experience in product marketing, copywriting or related role, preferably relating to electronics or technical products.

· Must have portfolio demonstrating strong product/market research, product messaging, and copywriting abilities. Examples include digital ads, infographics, posters, packaging, bumper ad videos, explainer videos, and other creative materials you created or collaborated on.

· Strong understanding of marketing principles and strategies. Proven track record in developing successful marketing campaigns.

· Experience with graphic design and an eye for clean/modern layouts and infographics. Ability to take technical products and topics to present it in a user-friendly way using text, hierarchy of information in layouts.

Available Company Benefits:

401(K) Program with company match.
Company covered healthcare insurance (Medical, Dental, Vision).
Life Insurance for full-time employees.
Paid Time Off
Fitness Reimbursement Program
Employee Discount Program
Spot Awards Program
Company Lunch (two times a month)
Company Breakfast/Beverage (two times a month)

Job Type: Full-time

Pay: $65,000.00 - $100,000.00 per year

Schedule:

Monday to Friday

Experience:

Product marketing: 2 years (Required)
Product Copywriting: 2 years (Required)
Product Advertising: 2 years (Required)

Work Location: In person

AC Infinity Inc.

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Product Marketing Manager